I was on a FB product page today wherein a pink Cuisineart cookie maker was being advertised. The description of the product began with a little breast cancer awareness note: “Breastfeeding decreases a women’s risk of getting premenopausal breast cancer. ” A woman wrote to challenge the statement and this is the exchange.
“Even if it’s just a penny . . . people are more opt [sic] to ‘help a cause’ if they have [something] to show for it!”
Folks, here is your Pinktober audience: apathetic, selfishly unaware, willfully ignorant, and easily brainwashed with an eye dropper. These are the folks who dress up in pink for one day at the office to “fight breast cancer.” This is the woman who buys a keychain/compact mirror in order to make a statement against breast cancer. This is the person who will don a cheerleader’s outfit and shake pink pom-poms to “support” breast cancer. And, you’re gonna get mad at me, but this is the person who thinks she’s making a difference by wearing a pink ribbon for someone who died of breast cancer. And I guaranfuckingtee you that this is a woman who has never had breast cancer.
Now before she develops breast cancer (because she has a 1 in 8 chance), I want to take a moment to thank Komen, Avon, and every other marrow sucking breast cancer charity, fund, corporate sponsor, and assorted pinkwashers. Thank you. It is because of your egomaniacal and self-perpetuating need for market share and profit that you have been exposed as the blood suckers that you are. You have co-opted, sexualized, and pinkwashed a deadly disease to further your own corporate, personal, and political interests. And through this superfluity of greed you have pushed the pendulum to the extreme.
We have observed this egregious swing of the pendulum. We are pinked to death and we are ready to move. You are hereby on notice. We are aware of your game, and every day we will spread the word. We are beginning to push the pendulum in the direction of accountability, responsibility, and real research, and real cure. We’re taking back breast cancer and we’re changing the paradigm.
You have treated women and their families as if they were lemmings for years. You have pounced on individuals with a sincere desire to make a real difference and ran them straight off the cliff to become a part of your pink greed machine. No more.
I don’t know how many years I have left to be ignored in the pink ribbon landscape, but I promise you this: every day that I do have left will be equal to every one of your years in the effort that I put into supporting and lobbying for policy and legislation to cure breast cancer. You can’t ignore me. I am not one. I am millions strong.
It only takes one person to question and to turn the lemmings around, people.
Educate. Change the paradigm.