Well, we can all rest easy. Apparently Hallmark has begun to recognize the hospice card niche. I wasn’t aware that there was a need for specific cards to address the end of one’s life or their caregivers. But in this age of tailor-made recognition I suppose it was inevitable. I mean, it’s not like it’s a bad thing, but this has got to be the most awkward niche in the card biz. Well, this and the “so you bought a dildo” niche.
I had not known, but there has been a petition circulating to help steer Hallmark to provide for the need of hospice cards. Hallmark released a statement on its website on February 15. “A number of people have recently shared with Hallmark a wish to have greeting cards that are appropriate to give to those who are seriously ill – for whom ‘get well’ unfortunately is not the right message – and the people who care for them.” Hallmark says that it has over 100 selections available that can express words of support for people undergoing cancer treatment, grief support, rehab and recovery, and words of support for caregivers. You can find them in the “Tough Times” section of your favorite Hallmark store. (That’s in the statement. I did not make that up.)
Some of the sentiments offered include
- Cancer is tough, but you’re tougher
- Illness can shake up your world in a way that little else can
- Not every day has to be a strong day; Some days it’s okay to just be.
- Caring thoughts are with you
- Take care of yourself
Quite honestly, I don’t think any of these cards hit the mark for me. Sensing a real need for brutally honest sentiments, I am thrilled to be able to introduce thesarcasticboob.com’s new “Parting Thoughts” line of cards. These cards offer you the opportunity to say what you truly feel in the most passive-aggressive way. Why wonder when you can address the elephants in the room? I’ll be offering them in the “GFY” section of The Boob Store.
My thanks to Claire, Holly, Bryon, and Elaine for their contributions. That was one of the funniest–and darkest–Facebook threads ever.