Congratulations, Pancreatic Cancer Action.
Your brilliant marketing plan is working. It was a stroke of genius to have Tube ads and YouTube videos of people saying “I wish I had testicular cancer” and “I wish I had breast cancer.”
The UK-based Pancreatic Cancer Action’s Ali Stunt was diagnosed with pancreatic cancer age 41 in 2007. Upon learning the disease has a 3% chance of survival and an average life expectancy of just months, she found herself wishing she had a cancer with a better chance of survival. “In fact the cancer I personally wished I had was breast,” Stunt writes. “[My friend with breast cancer] was telling me how grueling her treatment was and how difficult it was to cope with the diagnosis. While I was sympathetic…I couldn’t help but think every now and then, ‘it’s alright for you, you have an 85% chance that you will…
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