There’s no getting around the horse’s ass: Kohl’s and Susan G. Komen made a reprehensible move. It’s the same old cause marketing shill that makes money for Kohl’s, employs another celebrity hack, and fills the coffers of Susan G. Komen for the Cure. And this time they did something really original: they plagiarized the intellectual property of METAvivor to make more money for their staff, counsel, and marketing executives. “Everyone knows about breast cancer,” Katie Holmes is quoted as saying on the ad. “But it’s what we do about breast cancer that can make the difference.”
Funny, that is exactly what METAvivor does successfully every day: raises awareness about funding discrepancies that shortchange metastatic research in the cancer world and directly funds research of metastatic breast cancer. Yet on the entire #talkpink site not one word is mentioned about metastatic breast cancer. It is unquestionably repugnant.
“Together we can start the conversation,” my ass. While we chat and make two multi-million dollar companies more money, more men and women have died from this disease. Komen isn’t serious about metastatic research. Stop talking. Fund real research or join the all-volunteer force today. No one is making money from breast cancer here. No celebrities are being paid. Instead, they’re making a real difference.